Free changes how we make decisions - it shifts our thinking from the rational to the irrational. This idea of 'zero cost' can be especially impactful in the world of e-commerce. Learn how.

Why pop-ups have become a disruptive experience when browsing websites & apps and how we can better use them in our digital products.

Understand the concept of anchoring and how it impacts the e-commerce experience.

Understand how we interpret prices and the important role the number 9 can play in pricing.

There are many ways to improve your digital products, but one of the most powerful is AB testing. Learn how and why you should use it.

Learn how strategically selected choices can dramatically change decisions made by users. The key is comparison.

Learn what spaghetti sauce and segmentation have to do with selling things online. Hint: it all comes down to deliberate choices...

Why correlation is not causation and how we would be better off taking a more nuanced approached when analyzing data.

Robert Cialdini defined the six principles of influence. Learn what they are and how you can use them in your products.

Data visualizations are slowly gaining more traction over traditional grid reporting and here are three reasons why.