Free changes how we make decisions - it shifts our thinking from the rational to the irrational. This idea of 'zero cost' can be especially impactful in the world of e-commerce. Learn how.
Understand the concept of anchoring and how it impacts the e-commerce experience.
Understand how we interpret prices and the important role the number 9 can play in pricing.
Learn how strategically selected choices can dramatically change decisions made by users. The key is comparison.
Learn what spaghetti sauce and segmentation have to do with selling things online. Hint: it all comes down to deliberate choices...
Robert Cialdini defined the six principles of influence. Learn what they are and how you can use them in your products.